Upcycling is to breathe life into worn-out products. But remaking a very ordinary product, fresh off the mass production line, into something eye-catching, could it also pave the way towards a mindful consumption? For instance, this season’s fashion week saw highly praised underground collective Vetements
(among others) experiment with ready-mades. The group took an undistinguished DHL t-shirt and remade it into something attractive.
Exploring design with ready-made elements is also what Jagoda Fryca
, a student under Lidewij Edelkoort, did for her graduation project. The project is called Contemporary Primitives. With modern techniques and reused material, Fryca remakes mass-produced footwear into something visually fun, exciting and desirable.
Agnieszka Polkowska (Trendtablet
) analyzes Fryca's experimentation with ready-made elements: ”an ‘unfinished product economy’ instead of the one in which everything is ‘finished’ and designed to have a predetermined effect, which means that it is bound to become outdated quickly.” Fryca responds that the difference between a finished and unfinished product in her view depends only on the potential we see in it.
I doubt if we can defeat overproduction in this way. Instead, I suggest that if we look at everything around us in a creative way, an abundance of opportunities will appear before us. - Jagoda Fryca
But when asked if she thinks remaking is a solution to over-production, she answers in the negative. ”I doubt if we can defeat overproduction in this way. Instead, I suggest that if we look at everything around us in a creative way, an abundance of opportunities will appear before us.”
Image courtesy Jagoda Fryca